By
Marc Eabharoid
If you've been in the webmaster business for very long, you know that
backlinks are vital to your success. Many people struggle with this,
because they have nearly no short-term payoff. Sometimes, it can take a
month for new backlinks to start to positively influence your
traffic or
earnings. If you can muster up the patience and put the work into it
now, though, you'll be thanking yourself later - and your bank account
will be thanking you, as well. The question that many people get stuck
on, though, is this: "How do I go about getting backlinks?" It is
possible to go to link brokerage services, but those can be expensive
and run up costs very quickly. If you want something cost effective,
there are three solid options for you to choose from.
One popular option is
Article submission. There are two ways to build
up
backlinks with this tactic. First, you may pepper links to your own
websites within the articles you write, since many article
directories
allow links to be submitted within the submissions. Secondly, each
article will have a link pointing to your site at the bottom of the
submission, in order to show who the original author of the article is.
These links are especially effective because many people will use
articles from these directories on their own sites. Whenever your
article is used on someone else's site, you gain even more backlinks.
This means that the return you get is nearly perpetual!
second option is to submit your website to website directories.
These websites include a link to your site as well as a short
description. These links are especially effective if you submit your
website to many directories within a short period of time (say, a month
or two), assuming that all of the directories are relevant to the
content on your website.
Last,
but definitely not least, is the option of social bookmarking. Sites
like
Digg, Mixx, and etc. are perfect for building backlinks. Each page
that you submit will get you a permanent backlink - and these are
especially powerful in the eyes of the search engines because most
social bookmarking websites are listed as "authority" websites. And as
the name would imply, a link from an authority website is very effective
in boosting your results in the search engines. As with article
submissions, an effectively perpetual return comes from social
bookmarking. If your content is interesting to those who pass by,
chances are that they will "vote it up", meaning that more people will
be likely to visit your website. Especially interesting content usually
ends up being blogged about or shared on people's homepages - meaning
even more free links for you.
Don't feel like you need to choose one of these three tactics. The best
thing to do is to do all three of them in tandem! By diversifying the
source of your backlinks, your website will become even more trusted in
the eyes of the search engines. Once you've got the trust of the
search
engines, it is much easier for your website to climb up and attain a
more visible placement in the search results.